Jun
27th

Google PageRank Update June 2009 – Bloggers Beware

Files under blogging, Internet Marketing | Posted by Brian

Google has just updated PageRank for the second time in 30 days! I found this very surprising as some updates have taken 3 months or more. Interesting to note in this update is that Bing soared to a PR9. My DVD Collection website has moved from PR1 to PR2. That is especially interesting to me because in the previous update, it moved up as well. In that case, it increased from a PR0 to a PR1.

It wasn’t all good, however. I took a search of 5 blogs that I know participate in paid posting and 3 of them had their PageRank drop. One of them actually dropped from PR5 to PR2 — quite a drop for < 30 days! The others only dropped 1 point to PR4. Those were the only sites I found that dropped from the recent update, so it could be possible that Google changed their algorithms to target pay per post blogs.

What surprised me most about the jump of DVDCorral.com is that the PageRank scale is non-linear. That means going from 1 to 2 is much harder than going from 0 to 1. For example, the Richter scale is a logarithmic scale which measures earth quakes. There are about 120 level 6 earth quakes per year, but only 18 level 7. Go all the way to level 8 and there's only 1 per year. What does this mean for SEO? It means that whatever work you do to get from PR2 to PR3, you'll have to do much more to get from PR3 up to PR4. How much more? No one is really sure. I have heard estimates that one level to the next is about 4 or 5 times as many links (assuming equal quality links).

I also noticed my mother's Prayer Music Website went up from a PR0 to a PR1. Her site is fairly new, so Google has only found links from Twitter.com so far. Twitter, however, is now a PageRank 9. One has to wonder if the increase in links to Twitter (and Google’s corresponding PR increase) has made it a more valuable place for online advertising.

This may be bad news for blogs that are selling paid advertisements as posts, but it looks like good news for those of us who love Twitter. Catch me @bgeisel1.

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