Glossary

For those of you who are new to Internet marketing, you’ll probably want to read through this list and at least be familiar with the terms.  Have questions?  E-mail us your questions at help@internetstarting.com.

Adwords – Google advertising network. This Google product is for advertising your product or website and allows ads to be run on the Google search engine itself as well as through contextual ads (on 3rd party websites) and through search partners.

Adsense – The opposite end of the Google Adwords network. With Adsense, you may place ads on your website and receive payments when visitors click on those ads. Adsense is commonly referred to as being for “Publishers” as you would be publishing their ads on your website.

Blog – Initially coming from the term “Web Log”, Blog began to be used any time a site was primarily driven by articles or article-like posted content.

Fold / “The Fold” – This is the lowest part of a webpage that can be seen without scrolling down in a web browser. Typically this magic line will be between 900 and 1000 pixels from the top of the page. It is especially important for ad placement as you typically want ads to appear above the fold so that visitors can see them without needing to scroll down the page.

PR – also, PR0, PR1, PR2, PR3, PR4, PR5, PR6, PR7, PR8, PR9, PR10.  See PageRank.

PageRank – Named after Larry Page of Google fame, PageRank is how Google algorithmically determines how “important” your page is.  PageRank is used as part of the equation for determining where your webpage will appear in the SERPs.  The higher your PageRank (on a scale of 0-10), the better.  Rankings are non-linear, so PR6 is much more than twice-as-good as PR5.

Robot – A process that, similar to a spider, crawls the internet.  Robots are usually associated with search engines and will find information on webpages to display in the robot’s search engine.  A file called robots.txt can be used to issue instructions to robots about your website.

RSS – Really Simple Syndication.  Technically, it doesn’t stand for anything anymore, but it’s still probably the best description.  RSS feeds are useful for allowing you to monitor just about any text-based page on the internet that is regularly updated.  Most frequently they are used to get new blog posts, but they can also be used to monitor comments, twitter updates, etc.

SEM – Search Engine Marketing.  Similar to SEO, Search Engine Marketing is the process of advertising in a way that Google and other search engines list your website higher in their SERPs.

SEO – Search Engine Optimization.  This refers primarily to the changes you make on your site for the purpose of ranking better in Google and other search engines.  It also applies to changes made off of your site.

SERP or SERPS – Search Engine Result Pages.  Any time you type a query into a search engine, the result you get is a SERP.  As a website, your goal is to rank higher in the Search Engine Result Pages so more visitors will find your site.

Spider – Named after the fact that this automated program is “crawling” the web, spiders walk through pages across the internet, usually for the purpose of indexing the content or the pages themselves.

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